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Đề bài: Many companies sponsor sports as a way of advertising themselves. Do the advantages outweigh the disadvantages?
These days, a large number of businesses are increasingly financing sports competitions and teams in an attempt to promote their products. While this tendency is beneficial in some ways, in my opinion, its negative aspects are more significant.
On the one hand, the fact that companies sponsor sports has some advantages. Firstly, as global sports competitions such as the Olympics or the Football World Cup attract millions of followers, financing these events is an effective way for businesses to introduce themselves to a large audience. This could help them gain recognition and boost their revenues and profits. Secondly, the involvement of companies also allows sports professionals to become brand ambassadors and earn more money outside their main occupation. Therefore, they have the motivation to keep training to maintain a world-class performance, which also entertains their fans.
On the other hand, there are also problems when businesses take part in the sponsorship of sports. The most noticeable one is that nowadays a large number of sports events and teams endorse bad products and services which may cause a damaging effect on customers. For example, in the English Premier League, many firms specialized in gambling or alcoholic beverages pay money to have their logos and brand names printed on players’ kits, and this draws more people towards these products. Additionally, an excessive amount of advertising created by sponsors could interrupt sports programmes on television, which could cause annoyance among viewers.
In conclusion, the participation of companies in sports sponsorship can mean those businesses and athletes generate more income. Nevertheless, I believe the disadvantages associated with this activity are greater, as it usually promotes harmful products and sometimes irritates the audience of sports events.
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